Hi there, I’m a Creative/Art Director by day, a passionate Yogi by night. Co-Founder of PersonalityMag and a mom of 2 boys. When I am not doing healthy stuff, I am being creative. For 11 years I have been working for a big, established advertising agency, mainly focused on national and international beauty and fashion clients. And this is what I love. Telling a story using the most appealing visual language: conceptually strong, beautiful and simply captivating imagery. I love getting inspiration from artists, photographers, directors and influencers in the fashion and beauty world. Since 2018, I have been working as a freelance Creative/Art Director for agencies, business-owners or production companies. To counterbalance my busy advertising life, I like to be offline. Spending time with my kids, being on my yoga mat or in the jungles of Costa Rica or New York.
I have a crush on contrasts. At the same time, on balance… and sunsets. In all of them lies a special magic.
The energy and diversity of the two places provide constant inspiration. Mostly, I love all places where there is an ocean, coconuts and a setting sun.
By the way, my name is Sabine Köhnlein, I am 42 years old, and my favorite color is black.
Over the past years, I have been responsible for & contributed to art and creative direction of a broad variety. Big, small, digital, 360° and integrated campaigns. With ever-changing trends, expectations and use of technology, my portfolio comprises classic channels like TV, Print, OOH, POS but also digital and social-media campaigns and content creation. I am used to working in teams and under pressure. Always with high standards and a sense of perfection.
„There’s no HOW-TO roadmap to style. It’s about self-expression and above all, attitude.“ Iris Apfel
Sounds good? Go check out my services.